Maui Hotel & Lodging Association OVERVIEW Glick Design creates new graphic identity for a high-profile business organization. BACKGROUND The former Maui Hotel Association is comprised of 40 hotel & lodging members and 80 allied member businesses. The MHA is a vital organization that represents many of the main businesses in Maui's economic engine. This year's annual walk raised over $360,000 for Maui's charitable organizations. The Board of Directors decided to change their name to the more inclusive Maui Hotel & Lodging Association. They needed a graphic identity developed within three weeks. Robert Glick designed a logo integrating the MHLA primary letter forms with a color palette of earthy sienna, dark umber and yellow-orange. The design has a strongly structural feel, not unlike many hotel buildings. The graphic imagery was largely inspired by traditional designs from Maui’s host culture. The supporting typography, ATC Laurel Italic, offered a counterpoint to the blocky mark and imparts a professional image.

HAWAI’I GOVERNOR LINDA LINGLE DELIVERED THE KEYNOTE ADDRESS AT THE ANNUAL MEETING AS MHLA UNVEILED THEIR NEW GRAPHIC IDENTITY. SUMMARY The Board of Directors approved the design and MHLA now has a contemporary graphic identity to reflect its expanded role in the business and political communities in Hawai'i. The design was soon found on all print collateral, stationery and internet applications. This design received a 2007 American Graphic Design Award as well as a 2007 Pele Award of Merit in the graphic identity category.