Piilani Place
OVERVIEW
CHA Development of Sunnyvale, California was
creating South Maui's new premier retail and
office condominium center. The property
includes three stories of Class A offices and
retail shops. Glick Design was chosen to design
its graphic identity and print collateral.
BACKGROUND
The clients were very involved with the
architectural design of the building. Their goal
was to be on the cutting edge of style and
technology in their specific marketplace.
Glick Design studied the
blueprint elevations,
renderings and researched
various architectural
stylistic influences while
developing the new
graphic identity.
Several identity 
concepts
were developed and presented. The winning
design keyed off a mirror orientation of the
double P letters in the name. A four-sided
diamond shape was created from the pairs of
letters. A much understated and simplified art
deco design approach evolved that was
basically in keeping with the building concept.
A color palette of grey and teal complemented the interior design. Stylized supporting
typography provided a visual
base for the design mark. Further, an embossed version of the design was used as a architectural detail on the building exteriors.
SUMMARY
This graphic identity design was immediately approved by the client and employed in their web site and print materials. It was deemed to be instrumental in setting the tone for the marketing imagery.
This design received a 2007 American Graphic Design Award as well as a 2007 Pele Award of Merit in the graphic identity category.
